Facebook groups seem to take the lead in engagement and interaction. For example, the Running and Race Training Facebook group, hosted by RunPage (the global runners experience platform), receives hundreds of likes and comments every day. This interaction keeps on growing as the group members invite their friends and also through organic reach as Facebook users search for running-related groups!
These communities foster a family-like environment where members share their daily struggles with training, ask running-related questions and bask in each other glory when each race is finished – creating a great opportunity for brands and races to have their services promoted by real participants sharing their genuine race experience.
Another important aspect is the finisher image posts! Every week, runners from around the world share their victory images with their shiny new medals, many times through their branded RunPage finisher galleries ! This, once again, provides a great opportunity for brands to further their reach.
There is no doubt that online running communities are an unstoppable asset with infinite growth potential for brands and races to promote their services. This potential keeps growing as social media becomes an ever more important pillar of our daily lives. Brands and races should take advantage of the aforementioned information by creating deeply-rooted and authentic bonds with the users inside running-related communities in order to boost their reach and brand image.
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